Client is a curator of unique handmade products. Branding is very important and she had slowly built an audience familiar with her personality and style. She wanted a website designed to build on her existing visual identity, consistent with her products, aimed that building her brand. She was clear on not wanting to sell products on the site but only build trust.

I used earthy colors with brown and green hues to give the site a handmade feel. Floral illustrations thoughtfully positioned across the page convey the attention to detail in the clients products. A clean and classy serif font contrasts the earthy colors to maintain a sense of quality.