Client had an existing website which was developed quickly as a point of reference, and needed a new website designed from scratch to accurately convey their brand and services.

The majority of their quality leads come from their existing network and LinkedIn. They wanted the site to turn curious visitors into potential clients.

The client had difficulty describing who they are and what they do in simple terms, resulting in a website that doesn’t communicate a clear message. Their site was a placeholder without a core purpose or strategy. Because of this, information was structured poorly and difficult to understand. They also had no cohesive visual identity, damaging their brand image.

In-depth sessions were conducted to discuss and better understand their company and how to formulate an effective mission statement. Clean, modern, tech and bold were selected as keywords around which to build their visual brand identity. A strategy was developed for a new website aimed at getting end users from their extensive network to book a free consultation. Based on the strategy, we outlined the following for the website:

• Hero section that instantly conveys who they are and what they do

• CTA button allowing users to book a free consultation

• Testimonials that build trust

• Easy access to read about services

• Text formulated with focus on client value